The Henley

southport, qld

about

the development

Located in Southport, QLD

Over $80M development – 25 level High Rise

New owners purchased the Grande Pacific which was in receivership with less than 20% occupancy

Multi-story independent living comprising 96 – 1, 2 and 3 bedroom apartments, plus 12 private aged care suites

Apartments ranging from $390,000 – $1,700,000

Full care and services model (assisted living) available in all apartments

an overview

a private luxury lifestyle resort
located in one of the Gold Coast’s most prestigious precincts, The Broadwater

what

we did

Rebrand, reposition and relaunch the existing senior living property for the new owners – it had been in receivership for several years

Market feasibility and focus group research

Brand identity and creation of all marketing collateral

Lead generation campaigns including; direct mail, website, advertising (TV, print, radio) & events

Strategic sales & business strategy

2021-2025 setup internal HomeCare business to provide full assisted living to residents of The Henley with full accreditation achieved in 2024.