The Henley

southport, qld


the development

Located in Southport, QLD

Over $80M development –
25 level High Rise

New owners purchased the
Grande Pacific which was in receivership with less than
20% occupancy

Multi-story independent living comprising 96 – 1, 2 and 3
bedroom apartments, plus
12 private aged care suites

Apartments ranging from
$390,000 – $1,700,000

Full care and services model
available in all apartments

an overview

a private luxury lifestyle resort
located in one of the Gold Coast’s most prestigious precincts, The Broadwater


we did

Rebrand, reposition and relaunch the existing senior living property for the new owners – it had been in receivership
for several years

Market feasibility and focus group research

Brand identity and creation of all marketing collateral

Lead generation campaigns including; direct mail,
website, advertising (TV, print, radio), events

Strategic sales & business strategy